Raptor® line of zero-turn lawn mowers

Excel Industries Hustler branded Raptor series is well-known throughout the industry for features such as tough-welded steel decks, heavy-duty fabricated frames and exclusive SmoothTrak steering, and carries a reputation for heavy-duty performance and reliability. Excel wanted the Raptor's appearance to mirror its legendary reputation and asked Design Central to help develop a new visual direction for its next generation of Raptor zero-turn mowers.

studio Design Central
client Excel Industries
industry consumer equipment
role lead designer
when February 2019 to June 2019
tools Sketchbook, prototyping, SolidWorks, KeyShot